in the Parampara collection, which embodies timeless artistry and showcases India’s rich cultural heritage through meticulously crafted ensembles. Each design is brought to life with intricate aari tari embroidery, tailored for the modern woman who embraces classic elegance with her own unique flair. Perfect for festive occasions, weddings, and cultural celebrations, the Parampara collection is a celebration of heritage reimagined for today’s woman.